Company’s logotype
The logotype of Jadrová energetická spoločnosť Slovenska, a.s. consists of typographical and image parts which create a compact entity.
The central motif is created by a stylized and at first sight floral motif whose “stem” creates a division line between the two contrasting typographical segments.
In fact, it presents an imaginary flower created by a spatially deformed scheme of an atomic nucleus. Thus, the image element of the logotype expresses exactly two main messages of the company: focusing on nuclear energy and an ecological, nature friendly, context.